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Very interesting Alex that you guys are seeing FB referral traffic increase more and more as well.  Mine keeps increasing month to month - just like my mobile traffic.  And yes - I am also with you and Uncle Joe on how much time dedicating to FB.  At the end of the day our job is to sell cars - just gotta figure our where dedicated time to FB falls into my priority list. 

It was interesting to hear what Marlboro Nissan was doing with their FB page at DSES. Makes my 1500 fans seem like peanuts especially given the ROI he was stating resulted from their FB efforts.

It also will be interesting to see if FB continues to be a juggernaute.  Right now we can't afford to not pay attention to it - but myspace got really big really fast - and yet it fell faster than anyone could have imagined.

  Will folks get tired of the privacy issues?  Not facebook's privacy issues - but just get tired of sharing their life with people from junior high?  Just as you stated - is is just a fad or something that is now infused in our lives and just is the new norm.

Interesting discussion to say the least.

PS - I just realized I said interesting way too many times....