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I too am always back and forth on Social. If I were on the sales floor I would be all over social as a sales person. Where exactly does it in the dealers "marketing" mix - my jury is still out. Not saying I don't see the value but as Joe puts it, how much resources do you place into something we are still not sure about.Here's the deal though. When you dive deep into new/cutting edge projects, such as social media, many times you find and discover new things. You're stepping outside of the box and could possibly see something in a different light. it allows you the opportunity to grow and expand upon what you already know. I like to voyage into new avenues, it keeps me fresh and excited.I have a Mitsu dealer and the sale manager is all over social and their facebook. He does a great job. Here is a screen shot of the advanced segmented facebook non-bounces for 1 month.What we need to do next is track this to a lead. Which has to be possible setting "goals" in Google analytics. If you would track a unique customer coming from your facebook page, converting to a lead and carrying over this information in the lead analytics, one could track this to a sale as well.[ATTACH]75[/ATTACH]
I too am always back and forth on Social. If I were on the sales floor I would be all over social as a sales person. Where exactly does it in the dealers "marketing" mix - my jury is still out. Not saying I don't see the value but as Joe puts it, how much resources do you place into something we are still not sure about.
Here's the deal though. When you dive deep into new/cutting edge projects, such as social media, many times you find and discover new things. You're stepping outside of the box and could possibly see something in a different light. it allows you the opportunity to grow and expand upon what you already know. I like to voyage into new avenues, it keeps me fresh and excited.
I have a Mitsu dealer and the sale manager is all over social and their facebook. He does a great job. Here is a screen shot of the advanced segmented facebook non-bounces for 1 month.
What we need to do next is track this to a lead. Which has to be possible setting "goals" in Google analytics. If you would track a unique customer coming from your facebook page, converting to a lead and carrying over this information in the lead analytics, one could track this to a sale as well.
[ATTACH]75[/ATTACH]
