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Marketing Thoughts: I am exploring the FaceBook visitors that don't know me, that discover me via FB. 


Jeff,


Look at that %New visitors stat, you're around 13%.  My FB visitors that did not bounce AND are NEW visitors is 42% of my FB traffic.


DISCOVERY: The %New stat isn't a stand alone measurement to compare your work to others!


Hang on, don't give up, roll with me. 

In my example, I have a very very young FB campaign. Very disorganized.  Random content. Not fluid.  Whereas Jeff K's Mitsu store has a leader with a message and is working to build a following. So, it only makes sense that if you make great FB content, your repeat visitors will bury the noobs (aka New Visitors), creating a LOW %New Visitors ratio.



NOTE TO ALL: Be sure website traffic coming from your store is blocked in your Google Analytics: What Is My IP Address - Shows Your IP Address