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TA DA!!! You nailed it!Welcome to my lonely lil' island Marc. You SEE the limitations of FB (aka lots of people behind very high walls) and you've come to understand that it's potential (on a dealer level) is far less than the hype.You've also nailed where FB's upside resides, in the Sales reps lap. FB is a relationship building tool. No one said what FB is and why it works better than our Ed Brooks. Ed TOTALLY nailed it. Its a treasure and well worth the re-read: Click Here. I nominate that post for the DR ISM toolset!
TA DA!!! You nailed it!
Welcome to my lonely lil' island Marc. You SEE the limitations of FB (aka lots of people behind very high walls) and you've come to understand that it's potential (on a dealer level) is far less than the hype.
You've also nailed where FB's upside resides, in the Sales reps lap. FB is a relationship building tool. No one said what FB is and why it works better than our Ed Brooks. Ed TOTALLY nailed it. Its a treasure and well worth the re-read: Click Here. I nominate that post for the DR ISM toolset!
