AH HA! I smell some FB ROI coming! I'm going to pull out my crystal ball and start making some connections.
THE FACE BOOK FUNNEL.
SUMMARY: For every 200 -->New<-- FB visitors (that don't bounce), ONE WILL BUY A CAR FROM YOU.
This is not gospel, I am reaching to connect some data points, but, I am closing in on the elusive FB ROI mystery (thnx to this thread!). I think I'll need Alex's help with this one.
Fact #1: FB visitors that do not bounce are "real" shoppers.
They put up good stats like #of pages viewed, time on site, etc... Because these noobs from FB are behaving like real shoppers, we can assume they are interested shoppers.
Fact #2: Everyone's web site has a closing ratio.
We did an un-scientific study here 18 months ago where we asked people how many website visitors they had vs how many sales they had. http://forum.dealerrefresh.com/f43/web-visitors-vs-sales-survey-218-2.html#post1572 We came up with roughly 1% of your visitors will buy a car from you.
For this FB to sales estimate, lets change that to one half of one percent (o.o5%) making it one in two hundred visitors will eventually buy from you.
THE FACE BOOK FUNNEL.
SUMMARY: For every 200 -->New<-- FB visitors (that don't bounce), ONE WILL BUY A CAR FROM YOU.
It's not science, but, its SOMETHING to hang my hat on. Alex, not sure if your data can confirm the 1% visitor to sales ratio, let us know if that info is avail and can be shared.
