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I heard a great quote that was attributed to Kevin Frye in his presentation at the Digital Dealer conference as it related to Facebook and social media sites. "You have already sold your customers, fans, a car, quit trying to sell them another one". I think that is relevant to this thread. They are "social" media sites for that reason, to be sociable to your already acquired customers. That thread hit home with me on how I could best use my stores Facebook page, which is still in its infancy. If we sell a car today and have the customer "friend"us or "like" us on Facebook, why do we want to constantlly show them ads for other cars? Keep it social. Post articles on how to best maintain their car, articles about your dealerships community involvement, and ony other reason on why they should stay in touch with you to increase the traffic to your service lane and parts department. Post the occasional coupon or service department special with a link to the appointment page on your website. It may be a while before that "fan" shows up on our lot to buy another car, but we can try to get them back in our service department every few months for an oil change. Keep it social and the sales and service will come.