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I'm with ya Bill. Kevin F. helped you with the spirit of content, but, it still needs to be built and worked. Us car dealer types are not well suited for writing creative and captivating content. Content just dosent "happen" you've got to create the overall theme and goals (so you won't drift off course), then you need to find the player to create your content, then it needs to be "worked'. This is WORK (read: not cheap). You don't have to look at ROI right away, but, you're going to want to see fruit for your months of investment. You're going to need to prove ROI sometime.I saw Jesse L of MB Motorsport's work on another thread. He is VERY active. He's made a HUGE commitment to FB. See his work: www.facebook.com/mbmotorsport. After 12 months of that level of effort (and free details) you're going to want to count some cash coming from it.Shoppers don't require you to have a FB account to do business with you. This FB effort is optional and all of this can be superseded by "The Next New Thing".example:Vynil>>8track>>Cassette>>CD>>XM>>iTunes>>Pandora... whats next?
I'm with ya Bill. Kevin F. helped you with the spirit of content, but, it still needs to be built and worked. Us car dealer types are not well suited for writing creative and captivating content. Content just dosent "happen" you've got to create the overall theme and goals (so you won't drift off course), then you need to find the player to create your content, then it needs to be "worked'. This is WORK (read: not cheap). You don't have to look at ROI right away, but, you're going to want to see fruit for your months of investment. You're going to need to prove ROI sometime.
I saw Jesse L of MB Motorsport's work on another thread. He is VERY active. He's made a HUGE commitment to FB. See his work: www.facebook.com/mbmotorsport. After 12 months of that level of effort (and free details) you're going to want to count some cash coming from it.
Shoppers don't require you to have a FB account to do business with you. This FB effort is optional and all of this can be superseded by "The Next New Thing".
example:
Vynil>>8track>>Cassette>>CD>>XM>>iTunes>>Pandora... whats next?
