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Ran FB ads for past businesses and for a couple of friends. Have over 10 years with Adwords and SEO work (specifically WP), but limited experience with FB ads. My experience:If your company is something that can target "likes" / "interests", then FB can be a killer. Examples of what I've run with great success - K-Cups (coffee) and a Hockey retailer.A complete failure was a private investigator, as we used a fairly "racey" pic - and the clicks on mobile devices were insane! This is because the pic is the main thing you see when on a mobile device.A friend of mine who is CMO for a video company that targets the hard-core christian right has done phenomenally well with FB ads. So much so that they ditched Adwords and are spending over $100k per month on FB.Now, targeting geographically is something I haven't done much of, so I'm not quite sure on that - and I don't know what demographics I'd hit, unless a luxury brand.
Ran FB ads for past businesses and for a couple of friends. Have over 10 years with Adwords and SEO work (specifically WP), but limited experience with FB ads. My experience:
If your company is something that can target "likes" / "interests", then FB can be a killer. Examples of what I've run with great success - K-Cups (coffee) and a Hockey retailer.
A complete failure was a private investigator, as we used a fairly "racey" pic - and the clicks on mobile devices were insane! This is because the pic is the main thing you see when on a mobile device.
A friend of mine who is CMO for a video company that targets the hard-core christian right has done phenomenally well with FB ads. So much so that they ditched Adwords and are spending over $100k per month on FB.
Now, targeting geographically is something I haven't done much of, so I'm not quite sure on that - and I don't know what demographics I'd hit, unless a luxury brand.
