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1. Interesting in a good way. More leads, more clicks to website, less overall cost.

2. Here's the ad:


[ATTACH]2176[/ATTACH]

[ATTACH]2175[/ATTACH]


3. Geo, interest and age targeting using FB's ad creation tool. Potential audience about 540k.

4. Used cpc bidding although the cpm is about $4.80 if we went that way.