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In my opinion I have always looked at boosting as more of a branding and engagement tool.

I think that running ads on Facebook is better ROI. You can target more users that don't necessarily "like" your page or posts. You can set ads up for customers based on life events they've added to their profiles, do dark posts, target by income and much more. I think when you do these things you can spend your money more efficiently vs with a boost it's just a casting net.

Those again, are just my thoughts and opinions. I would love to see what others thoughts are as well.