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[USER=10085]@Shelby Tatomir[/USER] We usally spend approx 10% of the Facebook budget on Post Boosts and will normally run them during the weekend starting Friday late afternoon until Sunday mid-day (seems to work the best).We have also been utilizing Facebook Lead Ads displaying specific lease specials and either utilizing the audience segments for conquest or specific make in market customers as well as remarketing to our website audience for that specific vehicle model. We notice cost per lead is somewhere around $12-$25, however, we have not seen a lot of good engagement from these leads so you need to keep track of how these leads are coming into your CRM and how they are performing. We turned this feature off for some of our dealers because of the poor engagement and comparing it to sending the traffic back to the site (or specific landing page) seemed to be a better way to track the conversion and provided more insight on engagement.Facebook as a whole has been a great ad medium.We have a segmentation platform that works with any website and funnels your data into Google Adwords and Facebook giving you the ability to be more targeted in your ad placement with specific audience types (i.e. location, did not submit a lead, looked a SRP or VDP for a specific model/trim).Reach out if you want any additional info.
[USER=10085]@Shelby Tatomir[/USER] We usally spend approx 10% of the Facebook budget on Post Boosts and will normally run them during the weekend starting Friday late afternoon until Sunday mid-day (seems to work the best).
We have also been utilizing Facebook Lead Ads displaying specific lease specials and either utilizing the audience segments for conquest or specific make in market customers as well as remarketing to our website audience for that specific vehicle model. We notice cost per lead is somewhere around $12-$25, however, we have not seen a lot of good engagement from these leads so you need to keep track of how these leads are coming into your CRM and how they are performing. We turned this feature off for some of our dealers because of the poor engagement and comparing it to sending the traffic back to the site (or specific landing page) seemed to be a better way to track the conversion and provided more insight on engagement.
Facebook as a whole has been a great ad medium.
We have a segmentation platform that works with any website and funnels your data into Google Adwords and Facebook giving you the ability to be more targeted in your ad placement with specific audience types (i.e. location, did not submit a lead, looked a SRP or VDP for a specific model/trim).
Reach out if you want any additional info.
