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Before doing any targeting, I always check out the Demographics of Converted Users in Google Analytics. It gives you an idea who are more likely to convert. The same applies for content: look at what content has driven the highest quality traffic via Facebook and give them a small boost.If you already have some historic data on Facebook performance then that’s clearly the ideal place to start. But if no, reviewing other channels and general conversion data should help as well.
Before doing any targeting, I always check out the Demographics of Converted Users in Google Analytics. It gives you an idea who are more likely to convert. The same applies for content: look at what content has driven the highest quality traffic via Facebook and give them a small boost.
If you already have some historic data on Facebook performance then that’s clearly the ideal place to start. But if no, reviewing other channels and general conversion data should help as well.
