Reply to thread

Is anyone here doing Facebook Inventory Retargeting? What has your ROI been?

For those who don't know what I'm referring to, Facebook's ad platform has a campaign type called Dynamic Product Ads, which for a dealer allows you to run display ads on Facebook featuring your vehicle inventory and targeting users of your dealer's website.

In practice, here's an example of how it works:

1. Joe visits your dealer's website and views a 2014 Honda Civic.
2. Tomorrow, Joe goes on Facebook to see what his friends are doing. While browsing his Facebook updates, Joe sees a 2014 Honda Civic from your dealership that happens to be exactly what he was looking to buy.
3. Joe clicks on the ad (which appears on Facebook as content, just like any other content posted) and lands on the VDP for that vehicle on your website.

We've started running these campaigns for our own website customers, so I have a bit of experience setting this up and optimizing the campaign. If you'd like to try it for your own website, I'd be happy to help you get things set up. It's not for the faint of heart!

Here's how a Dynamic Product Ad looks on your Facebook timeline (this ad is one of the campaigns we're running):

[ATTACH=full]2500[/ATTACH]