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Hope I don't get kicked off the forum for promoting my company's software, but we've made it incredibly easy for a dealer to setup Facebook dynamic remarketing in house.  Same goes for AdWords dynamic remarketing.  There is a far better way to accomplish this than with the traditional data feed method.  We can setup inventory integration with Facebook and/or AdWords in about the same amount of time it takes to fill out the Homenet order form with nothing more than a website address to work with.  And you can skip Homenet altogether.  If members of this forum express interest, I'd be glad to explain how we do it.  Will do my best to keep the self-promotion to a minimum.  It's really quite interesting how we cracked this nut.