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Social media and Facebook advertising are here to stay and optimizing these channels is HUGE. It used to be said that none "sold" cars, and treated like a fad, but now you are missing out if you are not using these channels. While an intelligent marketer with a lot of spare time can figure the facebook advertising out, when done utilizing clean data, and pairing with predictive analytics, POLK, clean DMS data and more, you can specifically focus individual ads to the right customer, not just remarketing. Focus on early ownership and drive service, get in the funnel during early consideration, find more customers that look like your current ones to conquest, there is so much that can be done.