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This is my absolute bread and butter. I swear that I've turned used car lots that were turning 5 vehicles a month into powerhouses that are destroying their local competitors simply by doing Facebook advertising correctly (and the carousel inventory ad does give you the lowest CPC and highest CTR, but you have to switch things up).


It sounds stupid - I don't even use Google AdWords with my clients right now. I can probably outcompete the other dealerships in the city on AdWords, but the lead cost will still be larger than the lead cost on Facebook.


And there's no brand I can build. There's no engagement. It's just a funnel.


Facebook is a community.




Would love to hear how you cracked this code :)