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Watch for new ad creatives. Messenger bots are going to be big and I'm working with them now to get some of the financing question, credit-worthiness, and trade-in questions automated before a salesperson actually gets the lead. Higher open rate than emails and better engagement. Those are going to be huge in the next few years.

Check out the Canvas ads, experiment with video ads, experiment with "social-stacking" (boosting an ad to your warm audience and then boosting it to a cold audience after you already have engagement), do live videos and then boost them, etc.

Just experiment!

And spend money experimenting, because you will make it back