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[USER=545]@Rick Buffkin[/USER] correct... getting the product catalog done is not the hard part... getting the right value out of the catalog is the hard part... with out the right integration... you might has well be throwing your money away. You need triggers on the VDP view. You need triggers on the lead... you need the VDP page url. Sending to SRP be bad experience for dynamic ads. You might as well be running a re-targeting campaign to all your traffic. (which I bet most are).