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There are multiple ways to run retargeting ads through Facebook utilizing data from your website traffic and then serving inventory product based ads from your catalog feed based on the user's interest (like carousel ads, collections, etc.).


It takes about 10 minutes to set-up and think it should be something that is standard and provided to dealers as a value add and not a product set. Same goes with pushing Facebook leads directly into a CRM.  Technology is a commodity and the product is only as good as the people behind it. Dealers need to surround themselves with vendors (i dislike that word), scratch that, dealers need to surround themselves with partners that take their interests and make it their own.


We built are own analytics platform that can push all of this data in and recommend using your inventory feed as your syndication into Facebook as well as Google.