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I won't debate that they're much better than MOZ, but we had huge data inaccuracy issues with them about 12 months ago and after 6 months ended up leaving. Google changes were really affecting their ability to track our keyword rankings and we constantly found that the reports were flawed. For example, a store that constantly showed up #1 for "CITYNAME FORD" would be ranked #3 on their software, even though their tech team noted that this was incorrect and a bug in the system. It caused too many issues with clients asking why they were losing rank, fluctuating, etc when really it was just poor reporting due to things like map results, paid results, etc.The rest of the list looks great and very familiar. We're big fans of Sprout Social - it's loaded with features for the price, it's just got a bit of a complicated user experience flow to it.
I won't debate that they're much better than MOZ, but we had huge data inaccuracy issues with them about 12 months ago and after 6 months ended up leaving. Google changes were really affecting their ability to track our keyword rankings and we constantly found that the reports were flawed. For example, a store that constantly showed up #1 for "CITYNAME FORD" would be ranked #3 on their software, even though their tech team noted that this was incorrect and a bug in the system. It caused too many issues with clients asking why they were losing rank, fluctuating, etc when really it was just poor reporting due to things like map results, paid results, etc.
The rest of the list looks great and very familiar. We're big fans of Sprout Social - it's loaded with features for the price, it's just got a bit of a complicated user experience flow to it.
