How could I forget ClickTale.
https://www.clicktale.com/solutions/features/heatmaps
https://www.clicktale.com/solutions/features/session-replays
And yes, this is what completely sucks about Google Analytics (at least the free version), it doesn't have either of those options above.
Google Analytics (GA) provides traditional analytics and focus on measuring key metrics, such as new users, OS being used, drop off rates, geographic breakdown and more.
GA and other traditional analytics tools won't tell the the full story, since they emphasize the numbers instead of the reasons. So, you'll understand the 'what' and not the 'why'. For example, you may detect that you have a low user retention, but you won't understand why users are not returning to use your app or website.
In order to understand the 'why', you have to deep-dive into the user behavior by utilizing an user experience analytics solution.
Such a solution provides unique features, including touch heatmaps, user recordings and UI analysis reports.
