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Thanks for the replies guys!  I am actually with Hunter Automotive Group out of Asheville.  I dont mind anyone taking a look at our site, but please do not solicit the company with any products or offers (sorry had to disclaimer).  We are at Volvo Dealer | Asheville | Hendersonville | North Carolina .  I am looking at reports for the month, and so far I think things are going good.  We ended up with about the same amount of leads this month and I was able to sell 6 cars in the 11 days that I have been on the floor.  42L 10Appts 6sold.  Those seem like great numbers, but mostly because the sample is so small.  I am going to try to do a full month of tracking and making sure all of the leads get counted to see where we land.  I talked to my boss and basically told him that after I get comfortable and set up my own processes that I want to look at other ways to boost traffic and get more people in the door.  New cars seem to be a weakness here, and I am assuming that a lot of that has to do with the brand.  I don't actually program the website, but I can make changes to it if anyone has any good suggestions.  I mentioned the HookLogic program to my boss and we spoke with the  dealer group's web consultant about it.  He said that he had tried using  it in several other dealerships and that it wasn't a good idea.  I have  read a lot of good things about it here, and I still think I might push  for us to give it a try in the near future.  I really don't want to implement anything expensive until I am able to fully track its ROI and prove that it was a good investment.  It is a little tough to measure things at this point because we don't consider phone ups to be internet leads unless they are routed directly from their source, and 99% of everything that comes through the door is counted as a walk-in.  That leaves me with just E-leads and previous customers.  I would like to see more email leads for sure, but honestly I am more focused on the big picture (even though that doesn't affect my pay).  Lastly, our advertising is decided by upper management in the dealer group, but I think it may be worth it to ask for a $200 per month craigslist budget or something similar.  If I do, I would be soley responsible for posting cars and keeping ads in place.  Do you guys think that would be effective in such a small low traffic store with low inventory count?