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Warning: Canadian information. I don't know if you do have to have a Ford Direct website.I've spoken with a couple friends (not clients) at Ford dealerships and had 2 very different experiences:1. Client asked if they could point their Ford-owned domain to their 3rd party website. Ford agreed, my buddy signed a piece of paper and now their Ford site only exists at a subdomain of the dealer connection site. Their primary website is now a third party website and they put javascript on their Trader.ca/Dealer.com website to redirect it there as well.2. Client asked Ford if they could have their Dealer Connection site domain (same request as above). Ford rep said, "We can just forward it". Now their DealerConnection website (subdomain and actual domain site) both have a javascript redirect to a third party website, effectively meaning they have no Ford-provided website available anymore at all.Not sure if FordDirect works the same say, but my experience with Ford in the U.S. has been far more cooperative than my experience with Ford's digital team in Canada.
Warning: Canadian information.
I don't know if you do have to have a Ford Direct website.
I've spoken with a couple friends (not clients) at Ford dealerships and had 2 very different experiences:
1. Client asked if they could point their Ford-owned domain to their 3rd party website. Ford agreed, my buddy signed a piece of paper and now their Ford site only exists at a subdomain of the dealer connection site. Their primary website is now a third party website and they put javascript on their Trader.ca/Dealer.com website to redirect it there as well.
2. Client asked Ford if they could have their Dealer Connection site domain (same request as above). Ford rep said, "We can just forward it". Now their DealerConnection website (subdomain and actual domain site) both have a javascript redirect to a third party website, effectively meaning they have no Ford-provided website available anymore at all.
Not sure if FordDirect works the same say, but my experience with Ford in the U.S. has been far more cooperative than my experience with Ford's digital team in Canada.
