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Depending on how much budget you have, do you have your inventory on listing sites such as AutoTrader, Cars.com, CarGurus etc? I would start there before moving on the PPC/SEM.I have 3 of our stores using Haystak and we are very happy with their service and how the campaigns are performing. I recently had a presentation on the new PPC product that PureCars is offering. I love it and think it is a good product. My only drawback is their minimum monthly spendable budget, over and above the admin fee is $3K per month. Depending on the size of your inventory and your goals for PPC, $3K might be a bit too much to get started in my opinion based on the inventory on your website. If I found the correct Latham Ford online you currently have 35 used and 171 new in stock. Maybe some others could chime in on this opinion.
Depending on how much budget you have, do you have your inventory on listing sites such as AutoTrader, Cars.com, CarGurus etc? I would start there before moving on the PPC/SEM.
I have 3 of our stores using Haystak and we are very happy with their service and how the campaigns are performing. I recently had a presentation on the new PPC product that PureCars is offering. I love it and think it is a good product. My only drawback is their minimum monthly spendable budget, over and above the admin fee is $3K per month. Depending on the size of your inventory and your goals for PPC, $3K might be a bit too much to get started in my opinion based on the inventory on your website. If I found the correct Latham Ford online you currently have 35 used and 171 new in stock. Maybe some others could chime in on this opinion.
