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Message: <blockquote data-quote="Mark A Hoffman" data-source="post: 70828" data-attributes="member: 9181">And what happens when you change website providers? Or the website vendor rolls out an update and now that script has to be updated. On every site. Or when you're in a group that has multiple OEM mandated website providers? Maintaining all of that becomes a significant problem. And when it breaks, it usually doesn't get noticed for a while, but by then, data has been lost. Nevermind that creating those tags is beyond the scope of most dealerships unless they have dedicated staff for that.That's exactly the problem that the ASC spec solves; not only for website vendors, but also for call tracking, trade-in tools, etc. The vendors bake in support for that in their tooling, dealers are free to use that data in GA4. Without any cost. There's no gatekeeping; no fees to dealers to use the data, etc. This is merely a standard that the community created and most major automotive vendors support it. The vendors push the ASC events into GA4 and the dealers are free to do whatever they want with that data.</blockquote>

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