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ok - first of all, you need to get a better website. This custom-coded thing isn't helping you... You have a TON of problems on the site that make it load slowly, and without individual VDPs you're never going to get indexed and show in any Google search results. Even if you hired someone awesome to do your SEO, they couldn't do anything with this site.

so fixing the site is step one.

Concentrating on building your own profile is step two. You should never rely on third party leads if you haven't handled your own site/footprint first. If anyone clicks to your site from AT, they're going to bounce, because you don't look like a legitimate dealership (again, you NEED individual VDPs). you've got to do some SEO if you want this thing to work for you...

once you have the site fixed and you've done some work handling SEO basics, THEN you should start to worry about what you're doing with third party sites and Google Ads - DEFINITELY don't spend any money on Google Ads right now... you're going to pay significantly more for clicks until you get the website experience fixed (in fact, you probably wouldn't be able to run inventory-based ads at all, since you don't have VDPs)