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Great question. As you know, the guest experience is the number one priority for me. My website is not a lead generation tool. It is an information gathering tool for the guest. I believe that if you build the website around the guest experience, the leads will come.For instance, I've had consistently more leads and sales from my new Motive website than I ever did before and I believe that site is built around the guest experience. A deeper example: we have tried a few different prequalification tools before switching to Motive and using their built-in prequalification tool. We barely ever got anything out of any of them. Last month, the prequalification leads alone accounted for 7% of our entire business for the month.
Great question. As you know, the guest experience is the number one priority for me. My website is not a lead generation tool. It is an information gathering tool for the guest. I believe that if you build the website around the guest experience, the leads will come.
For instance, I've had consistently more leads and sales from my new Motive website than I ever did before and I believe that site is built around the guest experience. A deeper example: we have tried a few different prequalification tools before switching to Motive and using their built-in prequalification tool. We barely ever got anything out of any of them. Last month, the prequalification leads alone accounted for 7% of our entire business for the month.
