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Brother - welcome to my hell! The most important thing to remember is that NONE of the OEM-approved SEO vendors have ANY CLUE how SEO works. That geo-stuffed BS never worked in the first place, but they've all been doing it for years... And it FOR SURE doesn't work now - so you're totally right to gag every time you read it.All of the content on a dealership site should sound conversational - when you read it out loud, it should sound like something you'd say to a real person... That's what customers want, and what Google wants. Mentioning the city every 5th or 6th word, or mentioning 15 cities you also serve (or that you're near) won't help you show up in those areas... Local search results are based on a dealership's actual location AND the proximity of the searcher to that location.
Brother - welcome to my hell! The most important thing to remember is that NONE of the OEM-approved SEO vendors have ANY CLUE how SEO works. That geo-stuffed BS never worked in the first place, but they've all been doing it for years... And it FOR SURE doesn't work now - so you're totally right to gag every time you read it.
All of the content on a dealership site should sound conversational - when you read it out loud, it should sound like something you'd say to a real person... That's what customers want, and what Google wants. Mentioning the city every 5th or 6th word, or mentioning 15 cities you also serve (or that you're near) won't help you show up in those areas... Local search results are based on a dealership's actual location AND the proximity of the searcher to that location.
