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Gerry - what do you mean when you say "local landing page" - like a page designed to get the dealership to show up in a different city than where they're located? or just a page about a product or service that the dealership provides that's in their own town? Cause those are 2 totally different things. The first one won't really work for most dealerships - after the Vicinity Update in December, it's exceedingly difficult to get a dealership to show up in other cities (unless it's a rural dealership and there simply aren't any competitors in nearby towns)Other than that - it wouldn't be a local landing page, it would just be a regular page on the site that doesn't have all the bullshit keyword stuffing that most dealers/OEM-approved SEO providers typically stuff in therealso, those "car dealership near [city]" pages don't work - especially after the Vicinity update - but also because customers don't search that way
Gerry - what do you mean when you say "local landing page" - like a page designed to get the dealership to show up in a different city than where they're located? or just a page about a product or service that the dealership provides that's in their own town? Cause those are 2 totally different things. The first one won't really work for most dealerships - after the Vicinity Update in December, it's exceedingly difficult to get a dealership to show up in other cities (unless it's a rural dealership and there simply aren't any competitors in nearby towns)
Other than that - it wouldn't be a local landing page, it would just be a regular page on the site that doesn't have all the bullshit keyword stuffing that most dealers/OEM-approved SEO providers typically stuff in there
also, those "car dealership near [city]" pages don't work - especially after the Vicinity update - but also because customers don't search that way