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I would be curious to know what you would consider a conversion for those visits and the conversion rate. I don't necessarily care about rank or visits (fellow SEO's shock incoming) - I want conversions. I don't want to serve search engines I want to serve users. If I get 3000 hits and 3 of those continue on to look at our used cars - thats 2,997 hits that are "wasted."


[USER=14157]@Greg_Gifford[/USER] The Automotive industry as a whole seems to "get away" with a lot of tactics or even simple overlooks that other industries do not. Examples of this could be


  • duplicate content (lack of penalties)
  • inconsistent NAP data (lack of search penalty)
  • Duplicate Title tags and meta descriptions
  • shitty metadata as a whole
  • badly implemented schema
  • a lack of intelligent use of canonical tags
  • shitty content written for search engines and not users
  • Header tags designed to capture informational search intent but nested into pages that do anything but answer questions.

I suppose my question is: is putting in the actual hard work of making a dealership site align with Google standard practices even worth the effort or time? I am going to have to show the executive team that doing SEO the CORRECT way has better results than just allowing the co-op bought services to run wild with KW stuffed useless pages. Is there a real advantage to link scaping and paring the menus down to have ONE link to relevant pages vs trying to get important links on every sub-menu? I suppose what I want to know is - does Google care? is it ALL vicinity? is the map pack all that matters? is local organic not relevant or if it is, do best practices matter?


Ultimately I want to know if the result is worth the work. if I spend 200 hours reworking content to be relevant, adjusting links, correcting analytics errors (can we talk about self referrals for a second), making sure our pages are serving user intent, answering questions, and providing value to our website users vs the bullshit that get placed there now...will it move the needle enough to justify the time invested?