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This might be a tough one to prove. Even with analytics to back up your theory versus the co-op services, the "free" money is going to win in most cases. Unless you are talking to an exec with the same, forward thinking mindset, of course.Then it comes down to proving that Google cares, which is even harder to do unless you are tracking all events that highlight the organic customer came from YOUR content and converted.
This might be a tough one to prove. Even with analytics to back up your theory versus the co-op services, the "free" money is going to win in most cases. Unless you are talking to an exec with the same, forward thinking mindset, of course.
Then it comes down to proving that Google cares, which is even harder to do unless you are tracking all events that highlight the organic customer came from YOUR content and converted.
