Morning Refreshers~! & George!
When discussing our Google My Business Listings with our agency this morning, they were not in favor of us having multiple listings for all the departments within the dealership. This has been a "Best Practice" for what seems like the last year, when did it change? I created ours last year during the Automotive Analytics and Attribution conference....do I delete the additional department listings now?
This was the response I received from our agency:
"We cannot control which GMB listing will fire with which query, reviews are split, potentially harming reputation and SEO, for Paid Search, only 3 location extensions are allowed per account; not a strategy we can leverage via paid, and logistically difficult to manage; there is no central GMB portal allowing for more potential for inconsistent/incorrect GMB listings.
You are better off with one GMB for the dealership and we can include whatever you would like within the one GMB listing. There is the offerings and categories section which will tell Google that if some one searches for used cars, to show your listing. "
