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From my point of view there are two versions relative to strategy.First we must consider the answer to : Market-share or Gross Profit?If our target is "Market-share " then we can discuss about "ePrice".In a market crowded (3-4 showrooms within a radius of 50km) as one we can talk about "ePrice".We have 3 competitors / for same brand / in the same city. I did some mysteryshoping and after first contact I got big discounts, repeat the first phone. Competition has offered discount and then made the invitations to testdrive, showroom, needs analysis, contact information requested ...etcThis market can be subject of "ePrice" ? Am i wrong with "ePrice" if our target is volume , cars , market-share ? ThanksSorry for english
From my point of view there are two versions relative to strategy.
First we must consider the answer to : Market-share or Gross Profit?
If our target is "Market-share " then we can discuss about "ePrice".
In a market crowded (3-4 showrooms within a radius of 50km) as one we can talk about "ePrice".
We have 3 competitors / for same brand / in the same city. I did some mysteryshoping and after first contact I got big discounts, repeat the first phone. Competition has offered discount and then made the invitations to testdrive, showroom, needs analysis, contact information requested ...etc
This market can be subject of "ePrice" ? Am i wrong with "ePrice" if our target is volume , cars , market-share ? Thanks
Sorry for english
