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First off, I like to stir the pot a little. I appreciate what you have to say. Secondly, I have tried pricing new inventory and currently have 2 dealerships that take the exact opposite approach when it comes to new vehicle pricing. One has "Click HERE for ePrice" and the other uses MSRP minus dealer discount minus all rebates. I'm still undecided over which method is more effective.Alex, you have made it clear that you shop online. I'm assuming that you make purchases online. I'm thinking that you are conditioned to expect the lowest price up front when shopping. It seems that you believe that consumers exhibit characteristics that are consistent with your own. You do not seem like the type of Internet shopper that clicks on "pop ups" and coupons. You also do not strike me as the type that applies for financing online. However, people do click on coupons and "ePrice Quotes" and fill out credit apps. Today's Internet prospect is not necessarily Alex Snyder. Today's Internet prospect could just as easily be Billy Bob (living in a single wide at the trailer park) or my 80 year old grandma. This is why I took exception to some of your statements. The car business is evolving faster than the consumer*. Not everyone is as smart as you are and not everyone "shops" like you do.
First off, I like to stir the pot a little. I appreciate what you have to say.
Secondly, I have tried pricing new inventory and currently have 2 dealerships that take the exact opposite approach when it comes to new vehicle pricing. One has "Click HERE for ePrice" and the other uses MSRP minus dealer discount minus all rebates. I'm still undecided over which method is more effective.
Alex, you have made it clear that you shop online. I'm assuming that you make purchases online. I'm thinking that you are conditioned to expect the lowest price up front when shopping. It seems that you believe that consumers exhibit characteristics that are consistent with your own. You do not seem like the type of Internet shopper that clicks on "pop ups" and coupons. You also do not strike me as the type that applies for financing online. However, people do click on coupons and "ePrice Quotes" and fill out credit apps. Today's Internet prospect is not necessarily Alex Snyder. Today's Internet prospect could just as easily be Billy Bob (living in a single wide at the trailer park) or my 80 year old grandma. This is why I took exception to some of your statements. The car business is evolving faster than the consumer*. Not everyone is as smart as you are and not everyone "shops" like you do.
