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We use MSRP and a "Get a Quote" button...Works great for us. We use ADP's Quotes Online tool which lets us deploy the product on all of our website no extra charge. Even on our mobile site. We get a lot of leads and they close a pretty high rate.

 

We did a lot of A/B testing on the verbage and location of the buttons as well as the email templates and feel that once you get the right solution for your market it can be a valuable tool. I have found no push back for not having prices on all the inventory and in fact a lot of positive feed back on the tool we are using. As an added note, there is several different ways to setup the QOL tool...we choose to send the customer an emal with the quote. The email will give them the quote but give them a link to a custom page on our website that will allow them to customize the quote. ie: adding a trade, correct the estimated taxes, make an offer and apply for financing.

 

 

Maybe not for everyone but in our case it helps us move the customer forward and at the end of the day has a very strong ROI.