Would never laugh at ya Uncle Joe, we are new car people with a good used business, but we are trying to increase our used business.
It's tough with a saturated used car market and the 3rd largest used dealer in our market sitting next to me, but, we are learning and tweaking weekly. The Chevy business is getting better, we have not seen the % increase some other Chevy stores in our area have but we are meeting our objectives, I attribute this to the fact we are also a Buick, GMC, Cadillac store carrying about 100 total in inventory; its tough to carry all those lines and have the right mix, GMC buyers are not Chevy buyers, so it dilutes our Chevy sales. If we were a single point Chevy store carrying a wide range of inventory we would probably sell more, but there is no way we are giving up Buick, GMC and Cadillac.
I plan to do a little testing for my market, price some vehicles at MSRP, then minus rebate. Then price some at MSRP, minus rebate and a dealer discount. Does anyone have advice or tried this? I don’t want to look foolish to the consumer that some vehicles are priced and others not, but I also want to test this out.
