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If you are pricing cars, it is time consuming. I could have that inventory re-priced the first working day of the month.Honda doesn't have rebates so why would you post a car below invoice?Let's look at the "get your eprice" guys. I shopped my competitors, every month. I got prices of net.net and below. If I have the lowest price on Cars.com and Autotrader, I don't get into a bidding war. Front gross is just one way to make money. I had a team of 9 ISMs. We sold 70% of the cars and our average total gross beat the floor guys.Matt, I have over 30 years in the car business and have held every position in the front of a store from a salesman to the General Manager. Yes, my passion is the internet but are you going to tell me I'm not a "car guy"?In the internet age, average gross profit is no longer how you measure success. Today, our main consideration has to be departmental net profit.
If you are pricing cars, it is time consuming. I could have that inventory re-priced the first working day of the month.
Honda doesn't have rebates so why would you post a car below invoice?
Let's look at the "get your eprice" guys. I shopped my competitors, every month. I got prices of net.net and below. If I have the lowest price on Cars.com and Autotrader, I don't get into a bidding war.
Front gross is just one way to make money. I had a team of 9 ISMs. We sold 70% of the cars and our average total gross beat the floor guys.
Matt, I have over 30 years in the car business and have held every position in the front of a store from a salesman to the General Manager. Yes, my passion is the internet but are you going to tell me I'm not a "car guy"?
In the internet age, average gross profit is no longer how you measure success. Today, our main consideration has to be departmental net profit.
