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Blake, at my last store, none of the managers had any experience working in the Internet Department.  The game looks easier from the cheap seats.  They are content to believe that nothing has changed.   Consider that a customer has seen special pricing online, what is his attitude when he gets hit at full boat? 


It is much easier to control a customer when they are in front of you.  Ever hear a sales manager say, "just get em in" when you just have an email address or a phone number?