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About a year ago I created a customer survey that asked my SOLD customers to rate their experience.  Of course I chose fairly-leading questions & answers from drop downs.  Coded in .php I integrated it into the track workflow of my CRM for CRMSold customers.  The forms were submitted directly from each customer's inbox & posted directly to a blog which fed to a content box on the main website and to various locations which were optimized for SEs to p/u.  Don't rely on sales or mgrs to ask for reviews...asking for referrals is difficult enough. 


The key...create a call-to-action/incentive for each customer to submit a survey (pending your approval prior to it being posted of course.)  It is imperative to create a consistent flow of reviews that not only improve/maintain the rep of your business, but help the SEO of your site & content as well.