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I would recommend having the Finance person ask for the review and place the DealerRater postcard in with the customer's copies of the paperwork.  It was easier for us to get 1 or 2 F&I people to buy into the online review program because they had enough sales experience to understand the value of referral business and enough management experience to understand the importance of online reputation management. 


All of the managers in our store receive a notification of a new review.  Unintentionally, each manager would forward the positive review to the sales person with an 'atta boy.'  I believe the positive recognition led to increased buy in from the sales people. 


We continue to have the F&I person bring up the subject of the review but the sales people are following up on their own now to make sure it gets done.