Hello all! I just wanted to let everyone know how we are doing with our reviews. We have had more reviews come in the past 30 days than we have in any given period before. Why? A couple of reasons.
I had our CRM to previously flag a salesperson to send the customer a template asking for a review. Basically they weren't being forced to send the email asking for the review. Why they wouldn't want to - I have no idea...but they weren't consistently sending them out.
I now have it setup for 3 days after a sale that an email goes out asking for the review for every sold customer. It comes from the salesperson and clearly spells it out. I actually took a little from Jerry's previous email template he recommended.
I think this has been the biggest difference - reading ALL reviews for the previous week in front of the entire sales staff on our Saturday morning meeting. We have over 70 salespeople in our main location - so quite a few people get to hear how their customers feel about them.
I think the salespeople are finally "getting it" and therefore more engaged. This is a never ending process and you must always keep the awareness up...if not...the urgency goes away.
All that to say - I am all for sending an email to every sold customer asking for a review.
What would be killer is for a process to be triggered in my CRM to tell if the customer has or has not written a review. This will most likely have to be a manual task - but just will take some time to set it all up - but would be VERY cool to follow up with the people that have left reviews differently than those that have not.
PS - As I typed this we got 2 reviews in! Very cool.
