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One of the challenges with getting reviews on Google Places is that they have to create a Google account.   Two thoughts here.  One, search your CRM system to find customers that have a gmail account and you can send them a special email template that acknowledges that they have a Google account and its will be easy to post a review.


Secondly, in the service or F&I process, you should be asking customers if they have a Gmail account and if they do, hand them a wireless iPad and have them post a review on Google Places.  Google accounts that are already created should not represent any in-house fraud since no new accounts are being created in the store.