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Re: GM Cobalt "Digital Ad Package", are you getting a return?



 

That is the exact setup that we have here.  Our Dealer.com is our primary site and the Cobalt site is just kinda there.  We were somewhat strong-armed into the site to begin with but our store has been anti-Cobalt for almost a decade.  I have met our local rep one time and it was for a meeting much like you described.  You are right, it does work somewhat but the question that I question if it is worth the above average cost. 

 

I have not noticed any change since cutting off the DAP other than we lost our Cobalt mobile site because "supposedly" that was part of the package.  No more traffic than that site produces, it was not worth paying a la carte to have it added to the package.  We also turned off our GM TPL program so we have to watch our Response time for the GM leads because one or two that come in overnight can kill your average on such a limited sample. 

 

Glad to know I'm not alone and hope this helped.