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Re: GM Cobalt "Digital Ad Package", are you getting a return? We have had zero problems with Dealer.com. We were actually with them before the iMR program was around so I can't really comment on any issues with swapping over. Since we are going to have to keep the Cobalt site around we are thinking about using it primarily for our Cadillac customers and then the Dealer.com for our Buick and GMC customers. This makes sense because the typical Cadillac buyer is considerably different than the typical GMC buyer and we can adjust the buying experience accordingly. We are looking into possibly using a splash page to give customer the opportunity to choose which brand they are looking for information on. Open to any suggestions or problems you guys see with this idea...
Re: GM Cobalt "Digital Ad Package", are you getting a return?
We have had zero problems with Dealer.com. We were actually with them before the iMR program was around so I can't really comment on any issues with swapping over. Since we are going to have to keep the Cobalt site around we are thinking about using it primarily for our Cadillac customers and then the Dealer.com for our Buick and GMC customers. This makes sense because the typical Cadillac buyer is considerably different than the typical GMC buyer and we can adjust the buying experience accordingly. We are looking into possibly using a splash page to give customer the opportunity to choose which brand they are looking for information on. Open to any suggestions or problems you guys see with this idea...
