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I can't say it better than you already have, but I agree on all points. While Cobalt has certainly bolstered their product offerings over the past few years to get mostly current with times IMO, their strong relationship with the OEM gives them an upper hand that doesn't really give the client a choice.No one likes being strong armed even if it truly is mutually beneficial which this is likely the case here; Cobalt makes more money, OEM is happy, Dealer gets better site...That said, other providers fair much better (again IMO) regarding site design, platform flexibility ( pun intended), inventory, SEO and more and the fact that dealers are forced to not only use the " OEM " sites but are also " bumped " to higher priced package(s) to just stay current with the times it very unfortunate.I know as someone who has 4 GM and 3 VW stores that are tethered to Cobalt I frequently wish that I could bring my secondary sites into compliance and not be forced by the OEM to use any products in the Cobalt Platform. Sadly that isn't nor will it ever be the case. It's not I don't like them, it's just I have a familiarity and comfort with my local provider that can't be duplicated by larger conglomerate providers. They never like it when I say that to them in meetings but it is the truth, no denying that from where I stand.
I can't say it better than you already have, but I agree on all points. While Cobalt has certainly bolstered their product offerings over the past few years to get mostly current with times IMO, their strong relationship with the OEM gives them an upper hand that doesn't really give the client a choice.
No one likes being strong armed even if it truly is mutually beneficial which this is likely the case here; Cobalt makes more money, OEM is happy, Dealer gets better site...
That said, other providers fair much better (again IMO) regarding site design, platform flexibility ( pun intended), inventory, SEO and more and the fact that dealers are forced to not only use the " OEM " sites but are also " bumped " to higher priced package(s) to just stay current with the times it very unfortunate.
I know as someone who has 4 GM and 3 VW stores that are tethered to Cobalt I frequently wish that I could bring my secondary sites into compliance and not be forced by the OEM to use any products in the Cobalt Platform. Sadly that isn't nor will it ever be the case. It's not I don't like them, it's just I have a familiarity and comfort with my local provider that can't be duplicated by larger conglomerate providers. They never like it when I say that to them in meetings but it is the truth, no denying that from where I stand.
