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Thanks, Victor...I hope we can keep the lines of communication open.

We did conduct a pilot with about 200 dealer websites where we used Request A Quote forms without the customer address, in order to see the effect on bounce rate, etc.  We did not see a significant change in the customer behavior, so are going to keep the "full" form for a while.  There are a couple of reasons for that--having household info allows better sales matching to the delivery record.  Also, e-mail leads are slowly declining while phone calls are rapidly increasing.  Obviously, shoppers are favoring their mobile devices, and like the click to call feature.  Not to get off topic (well, I guess I already did!), but this move toward more phone calls makes phone skills training at dealerships very important.  Take advantage of your Voicestar system to listen to recorded calls--it is a great quality control mechanism.