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Great question, Josh.  Hope this explanation helps:

GM has worked to build a competitive advantage for their dealers in the digital space. This includes new functionality for vehicle merchandising within the Performance solution. These new features include Similar Vehicles, where a vehicle of similar price will be served to an in-market shopper. Also new is Find it For Me request forms, allowing a shopper to work with their dealer of choice even if a specific vehicle isn’t currently on the lot at the dealership. We are pleased to say that we are working on more new features for vehicle merchandising including layout choices for inventory search results and vehicle details pages. The dealer will be able to set the default layout, and shoppers will have the opportunity to change the layout if they prefer. Look for these enhancements and even more later this year.

Was there a different feature or function that you were hoping to see?