Our Chevy/Cadillac site was just recently "upgraded" to the Flex site a few weeks ago. Then just last week we were mystery-shopped by GM via Bestmark and received a horribly low score. Below is their critique:
The website's design looks
unprofessional. Navigation was
somewhat tricky. Once you click on
"Vehicles" you see a list of vehicles
where the price is clearly shown,
but you have to kind of look around
for the specs of the vehicle. They
did have photos of the vehicles that
were available to view, but there
was only one picture available for
several of the vehicles.
What I liked most (web inquiry):
I liked some features of the web
page, like the fact that could chat
with someone, that you could
compare different cars, and the
payment calculator.
What could be improved (web inquiry):
I definitely think that the whole
design of the web page needs to be
improved. The site looks a little oldfashioned,
it can be hard for some
people to navigate.
