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I've shared the same feedback. Why not let dealerships choose their own  providers within a framework of standards?  It will spur innovation,  competition and end a monopolistic approach to dealers that Cobalt seems  to adopt. I'm writing an article about my recent experience with Cobalt/GM. I'm finally at liberty to share (purge!) and hopefully help dealerships innovate around GM's self-defeating online strategy that is truly detrimental to dealerships. The biggest victims are not innovative dealerships like yours who have already adopted alternatives to Cobalt but the dealerships that are still only operating with one Cobalt site. At a recent conference, I saw quite a few of them buying the hype that the vendors sold to them (especially Cobalt), while a few of us challenged the presenters -- because we know the deal. At the end of the day, GM believes it can use a command and control strategy and get a lot of dealership data by mandating Cobalt sites. Case in Point: the default Cobalt/GM Schedule a Test Drive forms???