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OK...been sitting on the sidelines for a few on this, didn't want to rock any boats. WOW, I think GM really messed this one up. Esp since it affects something the dealers/salespeople want more of - Money. So, gonna tell you what I would do if I were in a GM store. <smile>

Think about why you are able to answer those leads and stop the clock with your "BlackBerry" - Terms may be a little different, but for those of you that dont know....most CRM's put a tag in the email "alert" that when you respond to it, it is actually sending the response to the CRM - matches it to the customer based on this tag - and sends the email to the customer - then marks a completed "task" in the CRM. This tag is usually a custom reply address, or a text string in the alert (this is why you have to include the "original" message to reply).

So - have the alerts sent to an email address you create, write a script/program that checks this email account and sends a reply that is delayed by 30 mins. Whalla - a 30 min response time on all your leads.

You could probably even do a poor-mans version and use an email account with POP access, and use an email program that "checks" the POP account every 30 mins. Leave the program and computer on all day. Your average would be 30 mins...so all would be ok.

I am sure this has some of your wheels a turning! Enjoy!

--Drew